UAT-8099: Chinese-speaking cybercrime group targets high-value IIS for SEO fraud
This article highlights the risks posed by a cybercrime group targeting high-value IIS (Internet Information Services) servers to manipulate search engine optimization, affecting businesses’ online credibility and performance. It underscores the importance of maintaining robust cybersecurity measures to protect your digital assets and SEO integrity.
Ask An SEO: What Are The Most Common Hreflang Mistakes & How Do I Audit Them?
This piece discusses common mistakes in deploying hreflang attributes, a crucial part of international SEO strategy, and how to effectively audit them. Business decision-makers can learn about optimizing their global reach by correctly implementing hreflang, improving regional search visibility.
RS Digital Unveils Next-Generation AI SEO Framework to Help UK Businesses Win in Google’s AI Search
This article covers RS Digital’s launch of a new AI-powered SEO framework designed to enhance search performance in Google’s evolving AI-driven search environment. This advancement could be crucial for businesses looking to maintain competitiveness and increase visibility in search rankings.
Moving Beyond E-E-A-T: Branding, Survival And The State Of SEO
This article explores the shifting dynamics of SEO, focusing on the importance of E-E-A-T (Expertise, Authoritativeness, Trustworthiness) and its evolution in light of current branding and marketing practices. Understanding these changes can help businesses adapt to the digital landscape and improve their SEO effectiveness.
The death of old-school SEO, and what it means for real estate
This piece discusses the decline of traditional SEO techniques and their implications for the real estate industry, which heavily relies on online visibility. Business leaders in real estate can gain insights into updating their strategies to stay relevant and competitive.
